Mazda Canada Lead Management Program

Drive Better Lead Performance with Mazda Canada

ELMS delivers a holistic view of lead data across the customer journey, improving transparency and reporting for Retailers, field teams, and Mazda Canada. This enhanced visibility supports regional performance coaching and support opportunities, promotes greater Retailer accountability, and drives efficiencies through the Mazda Digital Dealer Program (MDDP). As Mazda's lead management ecosystem continues to evolve, ELMS provides a future-ready framework designed to support long-term growth and customer engagement. The Mazda Canada Lead Management Program connects dealerships with approved lead management solutions designed to support lead delivery, response management, reporting, and performance optimization.

Importantly, Mazda Canada remains committed to supporting all Retailers throughout this transition. While participation in the Mazda Digital Dealer Program (MDDP) Website offering is not required to leverage ELMS, Retailers will need to utilize a MDDP Certified CRM to support lead integration and management capabilities.